Executive Leadership

Strategy · Transformation · Business Development · M&A

Ayesha brings more than two decades of senior executive experience across infrastructure, transport and logistics, real estate, government services and consulting, with a career spanning strategy, transformation, business development and M&A.

Having led complex businesses and major change initiatives, and worked extensively with corporate and institutional stakeholders, she brings both an operator's and an investor's perspective to strategic decisions, transformation and growth.

Regional leadership

Serco Middle East

Led enterprise growth strategy across the UAE, KSA, Iraq and Bahrain, delivering 200% of new business targets and scaling the regional growth function from 7 to 30.

Group strategy & transformation

Dubai Holding / TECOM

Led a strategic reset, streamlined governance and reduced development costs by 20%, while overseeing the 23.6 million sqm Dubailand master plan and securing strategic partnerships with global investors and stakeholders.

Global strategy, investment & M&A

DP World

Led global corporate strategy and portfolio reviews, alongside major international investments and post-acquisition integration initiatives, including the US$6.85bn P&O Ports acquisition and port investments of up to US$1.5bn across multiple markets.

Career Highlights

						200%
						
						New business targets delivered — Serco Middle East					

						US$1.15bn
						
						CSX World Terminals acquisition integrated — DP World					

						7 → 30
						
						Regional growth function scaled — Serco Middle East					

						Dubai Expo 2020
						
						Senior stakeholder in successful bid; international outreach across 165 BIE member countries					

Harvard · Oxford Saïd · World Economic Forum, Davos · Cranfield University · Wharton School, University of Pennsylvania